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Key Marketing Metrics
- EPUB
- English
- Year: 2017
- Author: Reibstein, David; Pfeifer, Phillip; Bendle, Neil; Farris, Paul
Competitive marketing behavior in industrial markets
- DOC
- English
- Author: Ramaswamy V., Gatington H., Reibstein D.
Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance
- English
- Year: 2015
- Author: Paul W. Farris; Neil Bendle; Phillip E Pfeifer; David J Reibstein
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
- English
- Year: 2010
- Author: Farris, Paul W;Bendle, Neil T;Pfeifer, Phillip E;Reibstein, David J
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
- English
- Year: 2015
- Author: Farris, Paul W(Contributor);Bendle, Neil;Pfeifer, Phillip E;Reibstein, David J
Marketing Metrics, 4th Edition
- EPUB
- English
- Year: 2020
- Author: Neil T. Bendle; Paul W. Farris; Phillip E. Pfeifer; David J. Reibstein
Marketing metrics: the manager's guide to measuring marketing performance
- English
- Year: 2016
- Author: Bendle, Neil T.;Farris, Paul W.;Pfeifer, Phillip Edward;Reibstein, David J
Marketing metrics: 50+ metrics every executive should master
- EPUB
- English
- Year: 2009;2006
- Author: Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein