Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
- Author
- Farris, Paul W(Contributor)Bendle, NeilPfeifer, Phillip EReibstein, David J
- Publisher
- Pearson FT Press
- Language
- English
- Year
- 2015
- Page
- 464
- ISBN
- 9780134085968,9781292212470,9781292212487,9781292212494,0134085965
- File Type
- pdf
- File Size
- 7.5 MiB
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