Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance
- Author
- Paul W. FarrisNeil BendlePhillip E PfeiferDavid J Reibstein
- Publisher
- Pearson FT Press
- Language
- English
- Edition
- Hardcover
- Year
- 2015
- Page
- 464
- ISBN
- 0134085965,9780134085968
- File Type
- pdf
- File Size
- 18.8 MiB
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