Marketing metrics: 50+ metrics every executive should master
- Author
- Paul W. FarrisNeil T. BendlePhillip E. PfeiferDavid J. Reibstein
- Publisher
- Wharton School Publishing (Paula)
- Language
- English
- Edition
- 12th printing
- Year
- 2009;2006
- Page
- XVI, 359 str. : tabele, graf. prikazi ; 25 cm
- ISBN
- 0131873709,9780131873704
- File Type
- epub
- File Size
- 9.6 MiB
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