Marketing metrics: the manager's guide to measuring marketing performance
- Author
- Bendle, Neil T.Farris, Paul W.Pfeifer, Phillip EdwardReibstein, David J
- Publisher
- Pearson Education, Inc
- Language
- English
- Edition
- 3rd edition
- Year
- 2016
- Page
- xv, 439 pages : illustrations ; 24 cm
- ISBN
- 0134085965,9780134085968
- File Type
- pdf
- File Size
- 3.8 MiB
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