Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
- Author
- Farris, Paul WBendle, Neil TPfeifer, Phillip EReibstein, David J
- Publisher
- Wharton School Publishing
- Language
- English
- Year
- 2010
- Page
- 414
- ISBN
- 0137058292,9780137058297
- File Type
- pdf
- File Size
- 2.1 MiB
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