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Marketing Analytics: Essential Tools for Data-Driven Decisions
  • PDF
  • English
  • Year: 2021
  • Author: Paul W. Farris, Rajkumar Venkatesan, and Ronald T. Wilcox
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
  • PDF
  • English
  • Year: 2014
  • Author: Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Marketing Analytics
  • EPUB
  • English
  • Author: Rajkumar Venkatesan
Whatever Happened to Thrift?: Why Americans Don't Save and What to Do about It
  • PDF
  • English
  • Year: 2008
  • Author: Ronald T. Wilcox
Marketing metrics: the manager's guide to measuring marketing performance
  • PDF
  • English
  • Year: 2016
  • Author: Bendle, Neil T.;Farris, Paul W.;Pfeifer, Phillip Edward;Reibstein, David J
Marketing metrics: 50+ metrics every executive should master
  • EPUB
  • English
  • Year: 2009;2006
  • Author: Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein
Marketing Metrics, 4th Edition
  • EPUB
  • English
  • Year: 2020
  • Author: Neil T. Bendle; Paul W. Farris; Phillip E. Pfeifer; David J. Reibstein
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
  • PDF
  • English
  • Year: 2010
  • Author: Farris, Paul W;Bendle, Neil T;Pfeifer, Phillip E;Reibstein, David J
Marketing Metrics: 50+ Metrics Every Executive Should Master
  • PDF
  • English
  • Year: 2006
  • Author: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
  • PDF
  • English
  • Year: 2008
  • Author: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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