Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
- Author
- Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
- Publisher
- Pearson FT Press
- Language
- English
- Edition
- 1
- Year
- 2014
- Page
- 320
- ISBN
- 0133552527,9780133552522
- File Type
- pdf
- File Size
- 4.5 MiB
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