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Integrated Marketing Communication: A Primer
  • PDF
  • English
  • Year: 2004
  • Author: Philip Kitchen, Patrick De Pelsmacker
A Reader in Marketing Communications
  • PDF
  • English
  • Year: 2005
  • Author: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
Marketing communications : a European perspective
  • PDF
  • Year: 2013
  • Author: Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
Marketing communications : a European perspective
  • PDF
  • English
  • Year: 2010
  • Author: Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
Marketing Communications: A European Perspective
  • PDF
  • English
  • Year: 2010
  • Author: Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
The SAGE Handbook Of Marketing Ethics
  • PDF
  • English
  • Year: 2021
  • Author: Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
Marketing Communications: A European Perspective
  • PDF
  • English
  • Year: 2023
  • Author: Patrick De Pelsmacker, Stephen Robbins, Maggie Geuens, Joeri Van Den Bergh
Advances in Advertising Research (Vol. III): Current Insights and Future Trends
  • PDF
  • English
  • Year: 2012
  • Author: Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
  • PDF
  • English
  • Year: 2013
  • Author: Philip J. Kitchen
The Future of Marketing: Critical 21st Century Perspectives
  • PDF
  • English
  • Year: 2003
  • Author: Philip J. Kitchen
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