Marketing communications : a European perspective
- Author
- Patrick de PelsmackerMaggie GeuensJoeri van den Bergh
- Publisher
- Pearson
- Year
- 2013
- Page
- xxi, 615 illustrations are in color
- ISBN
- 978-0-273-77324-5,978-0-273-77322-1,978-0-273-79484-4,0273773240
- File Type
- pdf
- File Size
- 22.7 MiB
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