Marketing communications : a European perspective
- Author
- Patrick de PelsmackerMaggie GeuensJoeri van den Bergh
- Publisher
- Financial Times Prentice Hall
- Language
- English
- Edition
- 4
- Year
- 2010
- Page
- xxiii, 660 p. : col. ill. ; 27 cm
- ISBN
- 978-0-273-72138-3,0273721380
- File Type
- pdf
- File Size
- 15.4 MiB
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