Advances in Advertising Research (Vol. III): Current Insights and Future Trends
- Author
- Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2012
- Page
- 436
- ISBN
- 978-3-8349-4290-6,978-3-8349-4291-3
- File Type
- pdf
- File Size
- 2.7 MiB
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