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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
- English
- Year: 2019
- Author: Martin Eisend, Alfred Kuss
Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre
- German
- Year: 2017
- Author: Martin Eisend, Alfred Kuß
Information und Kaufentscheidung: Methoden und Ergebnisse empirischer Konsumentenforschung
- German
- Year: 1987
- Author: Alfred Kuss
Strategic Marketing: Market-Oriented Corporate and Business Unit Planning
- English
- Year: 2018
- Author: Torsten Tomczak, Sven Reinecke, Alfred Kuss
Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
- German
- Year: 2009
- Author: Carsten Baumgarth, Martin Eisend, Heiner Evanschitzky
Advances in Advertising Research IX
- English
- Year: 2018
- Author: Verolien Cauberghe, Liselot Hudders, Martin Eisend
Beauty and Holiness: The Dialogue Between Aesthetics and Religion
- English
- Year: 2014
- Author: James Alfred Martin
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice
- English
- Year: 2017
- Author: George Christodoulides, Anastasia Stathopoulou, Martin Eisend (eds.)
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative
- English
- Year: 2016
- Author: Peeter Verlegh, Hilde Voorveld, Martin Eisend (eds.)