Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Author
Martin Eisend, Alfred Kuss
Publisher
Springer International Publishing
Language
English
Edition
1st ed.
Year
2019
Page
IX, 238
ISBN
978-3-030-10793-2,978-3-030-10794-9
File Type
pdf
File Size
4.5 MiB

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