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Advances in Advertising Research IX
Advances in Advertising Research IX
  • PDF
  • English
  • Year: 2018
  • Author: Verolien Cauberghe, Liselot Hudders, Martin Eisend
Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
  • PDF
  • German
  • Year: 2009
  • Author: Carsten Baumgarth, Martin Eisend, Heiner Evanschitzky
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice
  • PDF
  • English
  • Year: 2017
  • Author: George Christodoulides, Anastasia Stathopoulou, Martin Eisend (eds.)
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative
  • PDF
  • English
  • Year: 2016
  • Author: Peeter Verlegh, Hilde Voorveld, Martin Eisend (eds.)
Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections
  • PDF
  • English
  • Year: 2021
  • Author: Tomás Bayón, Martin Eisend, Jochen Koch, Albrecht Söllner, Markus Vodosek, Heinz-Theo Wagner