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Strategic brand management: building, measuring, and managing brand equity
Strategic brand management: building, measuring, and managing brand equity
  • PDF
  • English
  • Year: 2012;2013
  • Author: Keller, Kevin Lane
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)
  • PDF
  • English
  • Author: Kevin Lane Keller
Marketing Management
Marketing Management
  • PDF
  • English
  • Year: 2014
  • Author: Kotler, Philip;Keller, Kevin
Marketing Management
Marketing Management
  • PDF
  • English
  • Year: 2015
  • Author: Philip Kotler; Kevin Keller
A framework for marketing management
A framework for marketing management
  • PDF
  • English
  • Year: 2013
  • Author: Keller, Kevin Lane;Kotler, Philip
Dirección de marketing
Dirección de marketing
  • PDF
  • Spanish
  • Year: 2006
  • Author: Philip Kotler, Kevin Lane Keller
10 Principles of Modern Marketing
  • EPUB
  • English
  • Year: 2019
  • Author: Kevin Lane Keller & Ann Lewnes
Marketing management
Marketing management
  • PDF
  • English
  • Year: 2016
  • Author: Keller, Kevin Lane; Kotler, Philip
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