Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)

Author
Kevin Lane Keller
Language
English
Edition
5
ISBN
0134892496,9780134892498
File Type
pdf
File Size
251.6 MiB

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]

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