Strategic brand management: building, measuring, and managing brand equity
- Author
- Keller, Kevin Lane
- Publisher
- Pearson
- Language
- English
- Edition
- 4e, Global edition
- Year
- 2012;2013
- Page
- 590 pages: illustrations (some color
- ISBN
- 9780132664257,9780273779414,0273779419,0132664259,9780273780045,0273780042
- File Type
- pdf
- File Size
- 19.6 MiB
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