Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Author
- Kevin Lane Keller
- Publisher
- Prentice Hall
- Language
- English
- Edition
- 4th
- Year
- 2012
- Page
- 600
- ISBN
- 0132664259,978-0-13-266425-7
- File Type
- pdf
- File Size
- 19.6 MiB
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