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Metabotropic GPCRs: TGR5 and P2Y Receptors in Health and Diseases
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  • English
  • Year: 2018
  • Author: Senthilkumar Rajagopal, Murugavel Ponnusamy
Calcium Signaling: From Physiology to Diseases
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  • English
  • Year: 2017
  • Author: Senthilkumar Rajagopal, Murugavel Ponnusamy
Transgenerational Marketing: Evolution, Expansion, And Experience
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  • English
  • Year: 2020
  • Author: Rajagopal
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
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  • English
  • Year: 2019
  • Author: Rajagopal
Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior
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  • English
  • Year: 2022
  • Author: Rajagopal
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
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  • English
  • Year: 2013
  • Author: Rajagopal
Brand Management: Strategy, Measurement and Yield Analysis
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  • English
  • Year: 2007
  • Author: Rajagopal
Marketing Dynamics (theory and Practice)
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  • English
  • Year: 2007
  • Author: Rajagopal
Globalization Thrust: Driving Nations Competitive
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  • English
  • Year: 2008
  • Author: Rajagopal
Foundations of Complex Analysis
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  • English
  • Year: 2005
  • Author: S. Ponnusamy
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