Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
- Author
- Rajagopal
- Publisher
- Springer International Publishing;Palgrave Macmillan
- Language
- English
- Edition
- 1st ed.
- Year
- 2019
- Page
- XXI, 277
- ISBN
- 978-3-030-11910-2,978-3-030-11911-9
- File Type
- pdf
- File Size
- 3.4 MiB
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