Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
- Author
- Rajagopal
- Publisher
- Palgrave Macmillan
- Language
- English
- Year
- 2013
- Page
- 280
- ISBN
- 113728191X,9781137281913
- File Type
- pdf
- File Size
- 1.3 MiB
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