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Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
  • PDF
  • English
  • Year: 2005
  • Author: Sunil Gupta, Donald R. Lehmann
The fortune at the bottom of the pyramid
The fortune at the bottom of the pyramid
  • PDF
  • English
  • Year: 2005
  • Author: Prahalad, C. K
Firms of endearment how world-class companies profit from passion and purpose
Firms of endearment how world-class companies profit from passion and purpose
  • MOBI
  • English
  • Year: 2007;2003
  • Author: Sheth, Jagdish N.;Sisodia, Rajendra S.;Wolfe, David B
Strategic risk taking: a framework for risk management
Strategic risk taking: a framework for risk management
  • PDF
  • English
  • Year: 2007;2008
  • Author: Damodaran, Aswath
Marketing in the public sector: a roadmap for improved performance
Marketing in the public sector: a roadmap for improved performance
  • PDF
  • English
  • Year: 2006;2008
  • Author: Kotler, Philip;Lee, Nancy R
The new world of wireless: how to compete in the 4G revolution
The new world of wireless: how to compete in the 4G revolution
  • PDF
  • English
  • Year: 2009;2010
  • Author: Snyder, Scott Andrew