Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
- Author
- Sunil Gupta, Donald R. Lehmann
- Publisher
- Wharton School Pub
- Language
- English
- Edition
- 1
- Year
- 2005
- Page
- 205
- ISBN
- 9780131428959,0131428950
- File Type
- pdf
- File Size
- 13.3 MiB
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