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Digital Marketing : Global Strategies from the World's Leading Experts
  • PDF
  • English
  • Year: 2001
  • Author: Yoram (Jerry) Wind; Vijay Mahajan; Yoram Wind
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
  • PDF
  • English
  • Year: 2001
  • Author: Yoram (Jerry) Wind, Vijay Mahajan
Beyond Advertising: Creating Value Through All Customer Touchpoints
  • PDF
  • English
  • Year: 2016
  • Author: Yoram (Jerry) Wind, Catharine Findiesen Hays
The Network Challenge: Strategy, Profit, and Risk in an Interlinked World
  • PDF
  • English
  • Year: 2009
  • Author: Paul R. Kleindorfer, Yoram (Jerry) Wind, Robert E. Gunther
Digital Leapfrogs: How technology is reshaping consumer markets in India
  • EPUB
  • English
  • Year: 2022
  • Author: Vijay Mahajan
Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations
  • EPUB
  • English
  • Year: 2016
  • Author: Vijay Mahajan
Product Policy: Concepts, Methods and Strategy
  • PDF
  • English
  • Year: 1982
  • Author: Yoram J. Wind
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
  • EPUB
  • English
  • Year: 2005
  • Author: Vijay Mahajan, Kamini Banga
Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)
  • EPUB
  • English
  • Year: 1985
  • Author: Vijay Mahajan, Robert A. Peterson
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green
  • PDF
  • English
  • Year: 2004
  • Author: Yoram Wind, Paul E. Green (auth.), Yoram Wind, Paul E. Green (eds.)
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