Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
- Author
- Yoram (Jerry) Wind, Vijay Mahajan
- Language
- English
- Edition
- 1
- Year
- 2001
- Page
- 368
- ISBN
- 0130650757,9780130650757,9780131517073
- File Type
- pdf
- File Size
- 11.7 MiB
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