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Advertising Management
  • PDF
  • English
  • Year: 1996
  • Author: Rajeev Batra, John G. Myers, David A. Aaker
Marketing Issues in Transitional Economies
  • PDF
  • English
  • Year: 1999
  • Author: Rajeev Batra (auth.), Rajeev Batra (eds.)
Marketing research
  • PDF
  • English
  • Year: 2013
  • Author: David A. Aaker
Building Strong Brands
  • EPUB
  • English
  • Year: 1998
  • Author: Aaker, David A
Aaker on Branding: 20 Principles That Drive Success
  • EPUB
  • English
  • Year: 2014
  • Author: David Aaker
Three Threats to Brand Relevance : Strategies That Work
  • EPUB
  • English
  • Year: 2013
  • Author: David A. Aaker
Creating Signature Stories : Strategic Messaging That Persuades, Energizes and Inspires
  • EPUB
  • English
  • Year: 2018
  • Author: David Aaker
Managing Brand Equity
  • MOBI
  • English
  • Year: 1991
  • Author: David A. Aaker
Brand Relevance: Making Competitors Irrelevant
  • PDF
  • English
  • Year: 2011
  • Author: David A. Aaker
Brand Portfolio Strategy
  • MOBI
  • English
  • Year: 2009
  • Author: David A. Aaker
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