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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
  • PDF
  • English
  • Year: 2001
  • Author: Philip J. Kitchen, Don Schultz
A Reader in Marketing Communications
  • PDF
  • English
  • Year: 2005
  • Author: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
  • PDF
  • English
  • Year: 2013
  • Author: Philip J. Kitchen
The Future of Marketing: Critical 21st Century Perspectives
  • PDF
  • English
  • Year: 2003
  • Author: Philip J. Kitchen
Integrated Brand Marketing and Measuring Returns
  • PDF
  • English
  • Year: 2010
  • Author: Philip J. Kitchen
Integrated Brand Marketing and Measuring Returns
  • PDF
  • English
  • Year: 2010
  • Author: Philip J. Kitchen
Marketing Metaphors and Metamorphosis
  • PDF
  • English
  • Year: 2008
  • Author: Philip J. Kitchen
The Rhetoric and Reality of Marketing: An International Managerial Approach
  • PDF
  • English
  • Year: 2003
  • Author: Philip J. Kitchen
Integrated Communications in the Postmodern Era
  • PDF
  • English
  • Year: 2014
  • Author: Philip J. Kitchen, Ebru Uzunoglu
Integrated Marketing Communications: A Global Brand-Driven Approach
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  • English
  • Year: 2022
  • Author: Philip J. Kitchen, Marwa E. Tourky
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