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Marketing Strategy: Based on First Principles and Data Analytics
Marketing Strategy: Based on First Principles and Data Analytics
  • PDF
  • English
  • Year: 2017
  • Author: Robert W. Palmatier; Shrihari Sridhar
A descriptive syntax of the Ormulum
A descriptive syntax of the Ormulum
  • PDF
  • English
  • Year: 1969
  • Author: Robert Allen Palmatier
A descriptive syntax of the Ormulum
A descriptive syntax of the Ormulum
  • PDF
  • English
  • Year: 2017
  • Author: Robert Allen Palmatier
The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust
The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust
  • PDF
  • English
  • Year: 2019
  • Author: Robert W. Palmatier, Kelly D. Martin
Customer engagement marketing
Customer engagement marketing
  • PDF
  • English
  • Year: 2018
  • Author: Harmeling, Colleen M.; Kumar, V.; Palmatier, Robert W
Marketing Channel Strategy: An Omni-Channel Approach
Marketing Channel Strategy: An Omni-Channel Approach
  • PDF
  • English
  • Year: 2020
  • Author: Ansary, Adel I.; Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.
Marketing Channel Strategy: International Edition
Marketing Channel Strategy: International Edition
  • PDF
  • English
  • Year: 2014
  • Author: Robert Palmatier, Louis Stern, Adel El-Ansary
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
  • PDF
  • English
  • Year: 2019
  • Author: Robert W. Palmatier (editor), Christine Moorman (editor), Ju-Yeon Lee (editor)
Beyond Nuclear Thinking
Beyond Nuclear Thinking
  • PDF
  • English
  • Year: 1990
  • Author: Robert W. Malcolmson