The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust
- Author
- Robert W. Palmatier, Kelly D. Martin
- Publisher
- Springer International Publishing;Palgrave Macmillan
- Language
- English
- Edition
- 1st ed.
- Year
- 2019
- Page
- XX, 192
- ISBN
- 978-3-030-03723-9,978-3-030-03724-6
- File Type
- pdf
- File Size
- 3.2 MiB
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