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The new strategic brand management : advanced insights and strategic thinking
  • PDF
  • English
  • Year: 2012
  • Author: Jean-Noël Kapferer
El arte de contar a Jesucristo. Lectura narrativa del evangelio de Lucas
  • PDF
  • Spanish
  • Year: 1992
  • Author: Aletti, Jean-Noël
Kapferer on luxury : how luxury brands can grow yet remain rare
  • EPUB
  • English
  • Year: 2015
  • Author: Kapferer, Jean-Noël
Kapferer on luxury : how luxury brands can grow yet remain rare
  • MOBI
  • English
  • Year: 2015
  • Author: Kapferer, Jean-Noël
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
  • EPUB
  • English
  • Year: 2015
  • Author: Jean-Noël Kapferer
Ré-inventer les marques. La fin des marques telles que nous les connaissions...
  • PDF
  • French
  • Year: 2013
  • Author: Jean-Noël Kapferer
Rumors: Uses, Interpretations and Images
  • EPUB
  • English
  • Year: 1990
  • Author: Jean-Noël Kapferer
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
  • PDF
  • English
  • Year: 2008
  • Author: Jean-Noel Kapferer
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
  • PDF
  • English
  • Year: 2009
  • Author: Jean-Noel Kapferer, Vincent Bastien
Theorizing the moving image
  • PDF
  • English
  • Year: 1996
  • Author: Noël Carroll
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