The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
- Author
- Jean-Noel Kapferer
- Language
- English
- Edition
- 4th
- Year
- 2008
- Page
- 576
- ISBN
- 0749450851,9780749450854,9780749453497
- File Type
- pdf
- File Size
- 3.1 MiB
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