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Mobile Marketing Channel: Online Consumer Behavior
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  • English
  • Year: 2016
  • Author: Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar (auth.)
Social Media in the Marketing Context. A State of the Art Analysis and Future Directions
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  • English
  • Year: 2016
  • Author: Cherniece J. Plume, Yogesh K. Dwivedi and Emma L. Slade (Auth.)
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
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  • English
  • Year: 2017
  • Author: Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams (auth.)
Organisational adaptations : a pluralistic perspective
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  • English
  • Year: 2018
  • Author: Adegbite, Oluwaseun E.; Dwivedi, Yogesh K.; Ifie, Kemefasu; Simintiras, Antonis C
Digital And Social Media Marketing: Emerging Applications And Theoretical Development
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  • English
  • Year: 2020
  • Author: Nripendra P. Rana, Emma L. Slade, Ganesh Prasad Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
Challenges and Opportunities in the Digital Era: 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings
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  • English
  • Year: 2018
  • Author: Salah A. Al-Sharhan, Antonis C. Simintiras, Yogesh K. Dwivedi, Marijn Janssen, Matti Mäntymäki, Luay Tahat, Issam Moughrabi, Taher M. Ali, Nripendra P. Rana
Electronic Government: 10th IFIP WG 8.5 International Conference, EGOV 2011, Delft, The Netherlands, August 28 – September 2, 2011. Proceedings
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  • English
  • Year: 2011
  • Author: Nripendra P. Rana, Michael D. Williams, Yogesh K. Dwivedi, Janet Williams (auth.), Marijn Janssen, Hans J. Scholl, Maria A. Wimmer, Yao-hua Tan (eds.)