Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
- Author
- Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams (auth.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2017
- Page
- XVI, 138
- ISBN
- 978-3-319-52458-0,978-3-319-52459-7
- File Type
- pdf
- File Size
- 2.2 MiB
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