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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
Author
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams (auth.)
Publisher
Springer International Publishing
Language
English
Edition
1
Year
2017
Page
XVI, 138
ISBN
978-3-319-52458-0,978-3-319-52459-7
File Type
pdf
File Size
2.2 MiB
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