Home Advanced Search

Advanced Search - Page 1

Social Media in the Marketing Context. A State of the Art Analysis and Future Directions
  • PDF
  • English
  • Year: 2016
  • Author: Cherniece J. Plume, Yogesh K. Dwivedi and Emma L. Slade (Auth.)
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
  • PDF
  • English
  • Year: 2017
  • Author: Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams (auth.)
Digital And Social Media Marketing: Emerging Applications And Theoretical Development
  • PDF
  • English
  • Year: 2020
  • Author: Nripendra P. Rana, Emma L. Slade, Ganesh Prasad Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
Mobile Marketing Channel: Online Consumer Behavior
  • PDF
  • English
  • Year: 2016
  • Author: Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar (auth.)
Electronic Government: 10th IFIP WG 8.5 International Conference, EGOV 2011, Delft, The Netherlands, August 28 – September 2, 2011. Proceedings
  • PDF
  • English
  • Year: 2011
  • Author: Nripendra P. Rana, Michael D. Williams, Yogesh K. Dwivedi, Janet Williams (auth.), Marijn Janssen, Hans J. Scholl, Maria A. Wimmer, Yao-hua Tan (eds.)
Organisational adaptations : a pluralistic perspective
  • PDF
  • English
  • Year: 2018
  • Author: Adegbite, Oluwaseun E.; Dwivedi, Yogesh K.; Ifie, Kemefasu; Simintiras, Antonis C