- Author
- Mónica Barrientos-Bueno, Víctor Hernández-Santaolalla
- Publisher
- IGI Global
- Language
- English
- Year
- 2020
- Page
- 457
- ISBN
- 1799831191,9781799831198
- File Type
- File Size
- 9.1 MiB
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
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