Exploring evaluative, emotive and persuasive strategies in discourse

This volume delves intothe discursive construction ofthree closely linked linguistic functions: evaluation, emotion, and persuasion in order toexplore how they may intertwine. The discourse genres examined comprisebusiness pitches, political debates, media discourse, fiction, social networks, etc., either in English or Spanish. The editors bring together a miscellanea of papers written by scholars from different Spanish universities and with different research backgrounds to deal with diverse topics under the general premise thatan evaluative process underlies every persuasive actand that persuasion is commonly achieved by emotive discourse.