The Character Edge: Leading and Winning with Integrity

True Leadership Is About Character – This Is The Key To Winning ‘the Right Way’. In A World Where We’re Bombarded By Messages Of ‘winning At Any Cost’, Dishonest Politicians, Ceos Committing Fraud, Disgraced Military Commanders And Cheating Athletes, Integrity Matters More Than Ever. The Character Edge Explains The Powerful Role Character Plays In Trust, Culture And Leadership, And Offers Readers Tools To Exercise And Strengthen Their Own. Reaching From The Battlefield To The Classroom And Beyond, Former Superintendent Of West Point Robert Caslen And Professor Of Psychology Dr Michael Matthews Explore The Vital Link Between Strong Character And Strong Leadership, And Explain Why The Latter Cannot Exist Without The Former. ‘caslen And Matthews Show How And Why This Fundamental Inner Architecture Of Leadership Can – And Must – Be Built’ - Jim Collins, Bestselling Author Of Good To Great.