疯传: 让你的产品、思想、行为像病毒一样入侵

What makes things popular? From buying cars, clothes, eating a sandwich, to naming the children, do you know why some products sell well, some stories are popular, some emails are more likely to be forwarded, or why some video links are clicked crazily, some rumors are spread more quickly, or why some thoughts and behaviors invade your brain like a virus?... This book reveals the scientific secrets behind the popular things and tells you how to design the product, thought and behavior with appeal and popularity.