商战

This book mainly describes the four common strategy forms in trade war, that is, defensive war, attack war, flank war and guerrilla war, and according to every form, proposes three principles that shall be complied with and how to apply these principles in specific trade war. It also analyzes the practical cases in trade war, such as the war between Coca Cola and Pepsi, that between Wendy's and McDonalds, Burger King and McDonalds, and the fight between DEC and IBM, etc. The cases familiar to the public will help readers understand more about the central meaning of this book under the exquisite organization of the author and help them learn how to specifically apply the various marketing strategies and skills into the practical wars.