10W+走心文案是怎样炼成的: 奥美、智威汤逊前创意总监的专业文案攻略

How can you tell a good story for your product, for your brand, or even for yourself? To advertise, if you haven't figured this out, then your ad. will fall flat. In this age when 'story power' is everything, to tell a wonderful story is way more effective than any fancy marketing means. Based on more than 10 years of experience in advertising, the author of this book shares with you without reserve his methods to build 'story power', and teaches you to tell good stories.