Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
- Author
- James C. Anderson, Nirmalya Kumar, James A. Narus
- Publisher
- Harvard Business Review Press
- Language
- English
- Edition
- Illustrated
- Year
- 2007
- Page
- 240
- ISBN
- 9781422103357
- File Type
- epub
- File Size
- 3.0 MiB
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