Marketing: The Core (ISE HED IRWIN MARKETING)

9781264832903 is an international edition of The Core 9TH Edition by Roger A. Kerin, Steven W. Hartley This ISBN is student textbook only. It does not come with online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of International edition is the same as other formats. The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation