Find Your Marketer: What I Have Learned Spending Over $1,000,000 a Month on Insurance Digital Marketing and Lead Development

If you are in the insurance industry, and do not have an understanding of the digital marketing and lead development space, you will get left behind. Landon McCarter owns and operates Secure Agent Marketing, which is the largest insurance specialized digital marketing agency in the country. In this book, he clearly breaks down the most important pieces of the digital marketing puzzle and how they connect. In this book you will learn:- long-term versus short-term lead development strategies- how to pick a budget and why it matters- the main digital products everyone is leveraging and why- how to connect all the different elements together- how to track the metrics that matter- and how to establish benchmarks and scale.