爆品战略: 39个超级爆品案例的故事、逻辑与方法

Jin Daocuo, the expert of analyzing hot sale goods, summarizes the development history of hot sale goods worldwide for over a century since Ford Model T. And it summarizes the golden triangle law, the systematic methods tested by 39 hot sale goods such as Apple, Tencent, Xiaomi, etc. Besides, Jin Cuodao also points out that building hot sale goods is first a belief, then restructuring of company and rebuilding of enterprise culture and finally building the company into a platform of producing super hot sale goods continuously. In this overturning work, Jin Cuodao analyzes the effective strategies and common pitfalls in building hot sale goods, pointing out the essential difference of hot sale goods in traditional industrial era and internet era: one is the product based on distribution of channel benefit, the other is based on the needs of users, which offers reliable ways and reference for the transformation of traditional enterprises.