Semiotics of the Media: State of the Art, Projects, and Perspectives

Introduction -- Media And Self-reference: The Forgotten Initial State -- Media Between Balnibarbi And Plato's Cave -- The Multimediation Of The Lifeworld -- The Sign As Medium, The Medium Relation As The Foundation Of The Sign -- Semiosis Of The Mass Media: Modeling A Complex Process -- The Media Contract -- Semiotics And Ethics: The Image Of Semiotics And Semiotics Of The Image -- The Prephotographic, The Photographic, And The Postphotographic Image -- Can Pictures Lie? -- On The Semiotics Of The Image And The Computer Image -- Pictorial Metaphor In Commercial Advertising -- Representation And Legitimacy: A Semiotic Approach To The Logo -- Indexical/iconic Tensions: The Semiotics Of The Postage Stamp -- Combining The Information Of Maps And Other Media While Hiking -- The Delay Of The Cinema Age -- The Dialectic Of The Sign Or Journeys To Cape Fear -- Natural Born Killers: Rhythms Of The Filmic Image And Styles Of Violence -- How Did You Find Us? -- We Read The Script!: A Special Case Of Self-reference In The Movies -- Words Created In Their Own Image -- Discursive Stupidity: Abduction And Comic In Monty Python's Flying Circus: From Peirce To Freud -- The Semiotics Of Eating And Orality In The Movies -- Star Images: Questions For Semiotic Analysis -- Film Acting And Gender: Method Acting And The Male Tantrum -- On Some Aspects Of Intermedial Film Transfer -- Media Shift And Intertextual Reference -- Death And Rebirth Of The Author: On A Specific Case Of An Intermedial Chiasmus Between Literature And Film -- Television: The Semiotic Phenomenology Of Communication And The Image -- Where Is The Subject In The Macromedia? The Question Of Zapping -- The Surrogate Audience: Ostension Of Spectator Response In Televised Shows -- Liquid Images: A Semiotic Analysis Of On-air Promotion And Tv Design Of Tv Stations -- Foreshadowing Virtual Reality In Narrative And Film -- Tv Is Dead, Video Is Born: Dialogue And New Intermedia Communication -- Audience Participation Games: Consideration For Parties Other Than The Actual Participant -- Objects And The World Metaphor: A Semiotic Engineering Approach -- Semiotics Of Computer Media In Architecture -- Electronic Communities As Social Worlds: Toward A Sociosemiotic Analysis Of Computer Mediated Interpersonal Communication -- The Cold Warmth Of Communication In Computer Networks -- Semiosis At Computer Media -- Hypertextuality And Multimedia Literature -- Linguistic Orientation In Computational Space -- Principles Of Spatialization In Text And Hypertext -- The Medium Is The Memory: Ars Memoriae In Its Age Of Technical Reproducibility -- The Role Of Memory In The Contemporary Acceleration Of Cultural Proliferation -- Listening To The Virtual Past -- The Museum As A Political Media: A Semiological Assault -- The Museum As Semiotic Frame: Degenerate Art In The Thirties And The Nineties -- Western Heritage And Its Autres: Cowboys And Indians, Facts, And Fictions -- Innovation, Gainful Learning, And Habits In The Aesthetics Of Media -- Deep Structure And Design Configurations In Paintings -- Architecture As A Mass Medium? -- Poems On The Bus: Some Practical Aspects Of The Reception Of Poetry In The Mass Media -- The Form Of The Media: The Intermediality Of Visual Poetry -- Poetic Aspects Of A Multimedia Text -- Graphic Notation And Musical Graphics: The Nonnotational Sign Systems In New Music And Its Multimedial Character -- Divination As A Mass Media Event -- Media, Death, And Democracy -- Myth Of The Occident And Its Manifestations In The Chinese Media -- Media Coverage Of The Unreasonable In The Land Of Hyper-reason -- The Media And Logic Of Concrete Action In The Housekeeping Press -- The Desire Of Crises: An Occidental Way Of Existing -- Invitation Of Travel: The Window-shop Relationship In The Communication Of Fashion -- Nonverbal Signs In An Intercultural Business Negotiation -- Appendix -- Index Of Names -- Index Of Subjects. Edited By Winfried Nöth. Includes Bibliographical References And Indexes.