From the Back Cover
Innovation Management: A New Business Perspective provides an introduction to innovation management. It offers an overview of all elements of innovation management, from generating ideas to implementation, and from organizing innovation in a company to looking towards future developments in the field.
Product Description
Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
Review
“This comprehensive textbook incorporates the latest thinking and academic research in innovation management. It offers a wealth of relevant examples from a variety of industries and practical exercises which will enable students to apply what they have learnt in the classroom and experience first-hand what it means to be an innovation manager.” ―Paola Criscuolo, Professor of Innovation Management, Imperial College London, UK
“A comprehensive, insightful yet elegant book that takes a novice to this topic by hand and then eruditely walks them through the various facets of innovation management. Both students and instructors will benefit from the author's skilful treatment of the various complex multi-disciplinary threads, including strategic, operational, technological, human resource, legal and financial, that constitute innovation management in practice. When compared to other heavy-breathing introductory tomes, this book is a refreshing and delightful introduction to innovation management.” ―Anup Nair, Teaching Fellow, University of Strathclyde, UK
“Uniquely comprehensive and accessible, Jan van den Ende's book covers both the “classics” and more contemporary topics in innovation management. By linking concepts and frameworks from theory with examples and cases from practice, this book will enable both the understanding and the application of innovation management principles in different contexts.” ―Marcel Bogers, Professor of Open and Collaborative Innovation, Eindhoven Institute of Technology, Netherlands
“This book provides clear insights on how to manage innovation using traditional and contemporary approaches. It demonstrates practical and effective methodologies for bringing innovation to the core of businesses and organisations, which are contextualised through a wide array of case studies and with visualisations to explain concepts, thus making the book an excellent foundation resource for university students and practitioners.” ―Osikhuemhe Okwilagwe, Senior Lecturer in Strategy, Bournemouth University, UK
“Contemporary, timely and accessible: this book will benefit students and practitioners in their understanding of the importance of innovation management in strategies for companies and other organizations. A pleasure to read!” ―Cees van Beers, Professor of Innovation Management, TU Delft, Netherlands
“Innovation has become a key capability for all organizations in the 21st century. Successful innovation management must get many decisions right on both the project level and the firm level. Jan van den Ende's very readable introductory text brings together these knowledge areas, fusing mast
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