HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
- Author
- Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
- Publisher
- Harvard Business Review Press
- Language
- English
- Year
- 2013
- Page
- 224
- ISBN
- 1422189880,9781422189887
- File Type
- epub
- File Size
- 7.4 MiB
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