参与感: 小米口碑营销内部手册

Writer Li Wanqiang, the co-founder of MIUI, speaks candidly about the internal stories behind the company's operation. A Sense of Participation explores the events from the company's establishment to product development, and from merchandise design to brand construction. The book also reveals daily operations, the journey of marketing, promotion, and the companies service concept. Li Wanqiang shares the company's philosophy, and motto, presented through actual details and enlightening stories. This book openly makes a thorough presentation of the company's unique 'Sense of Participation'.