Global Goes Local: Popular Culture in Asia

Product Description In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences. Review Whether imported, locally inspired, or a hybrid, popular culture forms play a significant role in modern Asia. This important collection brings together recent scholarship on popular culture in a variety of countries. Written in a most accessible style, these high-quality essays will be valuable both to academic specialists and to the general reader. -- Craig Lockard, author of Dance of Life: Popular Music and Politics in Southeast AsiaGlobal Goes Local is an important pathfinder in international popular culture studies ... superbly organized and written for the mutual enjoyment of academic devotees and fans of Asian popular culture. -- John Lent, editor of the International Journal of Comic Art and Asian Cinema Book Description Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms have been invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance. About the Author Timothy Craig is Associate Professor, Faculty of Business, University of Victoria. He is the author of Japan Pop! Inside the World of Japanese Popular Culture. Richard King is Associate Professor of Chinese, Department of Pacific and Asian Studies, University of Victoria.